Sunday, 28 March 2010

A Sneak Inside Whiteleys Pop Up Stores Launch Party

Thursday night saw the launch party of the Whiteleys Pop Up stores and I was lucky enough to receive an invite from the lovely Carina at Self Service. It was definitely quite the fash bash and the pop up shops involved included Junk Food Clothing, The POP Store, The Bower of Bliss Store and FrostFrench - all of which are selling amazingly cool and quirky pieces by gorgeous brands such as Wildfox and Disney Couture.

A whole host of celebs were of course, in attendance. Jemima French and Sadie Frost both looked smouldering in their boudoir-esque setting, keen to talk about their latest FrostFrench collections and proving incredibly popular with the press. Other celebs we spied included Jameela Jamil of T4 fame as well as new T4 presenter Nick Grimshaw who was sporting a very impressive quiff. Singer Eliza Doolittle also rocked up in some cute short dungarees and Kelly Osbourne (pictured below) was perhaps the most talked about celebrity with her new slender figure and glamorous ensemble comprising of a classic white shirt, black leggings and a chic black shoulder-padded jacket. She also accessorised her new look with model boyfriend Luke Worrell.

Alice Dellal provided musical entertainment with her new band Thrush Metal which I have to admit was a little too shouty for my liking and the old man masks and suits freaked us all out a little, but she was certainly entertaining!

I thoroughly enjoyed the evening, not only because of the great Pop Up stores but also the fab company including Alice from Shop Pulse, Emily from My Fashion Life and of course Carina from Self Service. The miniature champagne bottles were in full flow and the Tequila bar concocting all manner of Tequila cocktails also proved a popular stop-point in between admiring the clothes and indulging in a spot of celeb spying on the red carpet.

The Pop Up shops are definitely worth a look if you’re in West London as not only are the shops filled with some wonderfully unique and impressive pieces but the layout and fine attention to decor detail also makes the experience far more than simply browsing clothes and jewellery. The Disney Couture store has a wide array of stunning jewellery designs including a selection of amazing Tom Binns necklaces presented in circular domes against a forest inspired backdrop. There were also some super cute pet accessories including dog bowls and leads! The Junk Food and Wildfox tees are definitely sure to grab your attention with typically divine styles. Shopping heaven!

Thank you again to Self Service for the invite.

Whiteleys is located at 144 Queensway, W2 6LY if you want to pop along.

1 comment:

Kayleigh Ann said...

Sounds like a fun evening! I will definitely have to check it out at Whiteleys.

Hope you can get a chance to check out my blog :)

Kayleigh Ann x
Kayleigh Ann Style Blog