A Sneak Inside Whiteleys Pop Up Stores Launch Party

Thursday night saw the launch party of the Whiteleys Pop Up stores and I was lucky enough to receive an invite from the lovely Carina at Self Service. It was definitely quite the fash bash and the pop up shops involved included Junk Food Clothing, The POP Store, The Bower of Bliss Store and FrostFrench - all of which are selling amazingly cool and quirky pieces by gorgeous brands such as Wildfox and Disney Couture.

A whole host of celebs were of course, in attendance. Jemima French and Sadie Frost both looked smouldering in their boudoir-esque setting, keen to talk about their latest FrostFrench collections and proving incredibly popular with the press. Other celebs we spied included Jameela Jamil of T4 fame as well as new T4 presenter Nick Grimshaw who was sporting a very impressive quiff. Singer Eliza Doolittle also rocked up in some cute short dungarees and Kelly Osbourne (pictured below) was perhaps the most talked about celebrity with her new slender figure and glamorous ensemble comprising of a classic white shirt, black leggings and a chic black shoulder-padded jacket. She also accessorised her new look with model boyfriend Luke Worrell.



Alice Dellal provided musical entertainment with her new band Thrush Metal which I have to admit was a little too shouty for my liking and the old man masks and suits freaked us all out a little, but she was certainly entertaining!

I thoroughly enjoyed the evening, not only because of the great Pop Up stores but also the fab company including Alice from Shop Pulse, Emily from My Fashion Life and of course Carina from Self Service. The miniature champagne bottles were in full flow and the Tequila bar concocting all manner of Tequila cocktails also proved a popular stop-point in between admiring the clothes and indulging in a spot of celeb spying on the red carpet.




The Pop Up shops are definitely worth a look if you’re in West London as not only are the shops filled with some wonderfully unique and impressive pieces but the layout and fine attention to decor detail also makes the experience far more than simply browsing clothes and jewellery. The Disney Couture store has a wide array of stunning jewellery designs including a selection of amazing Tom Binns necklaces presented in circular domes against a forest inspired backdrop. There were also some super cute pet accessories including dog bowls and leads! The Junk Food and Wildfox tees are definitely sure to grab your attention with typically divine styles. Shopping heaven!

Thank you again to Self Service for the invite.

Whiteleys is located at 144 Queensway, W2 6LY if you want to pop along.

Wild for Wildfox!

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Yesterday I was invited to the Wildfox Bloggers event and was very excited to preview the Spring 2010 'Young Guns' collection. Wildfox is one of the hot brands of the moment and I love the comfy laid back style of the tees and sweat shirts.

The brand was founded in LA and this particular collection takes inspiration from the 80's in a 'Thelma and Louise' and 'Pretty in Pink' kind of way. When I hear that something is based on 80's fashion, it usually fills me with horror but this collection has just the right level of 80's suggestion with colourful bold, graphic prints that can be teamed with anything from a bodycon skirt to leggings and even trackie bottoms.

My favourite pieces are the horoscope t-shirts (this line is actually already out) which are available in each star sign. These t-shirts are 'one size fits all' and are more baggy on the gals which means that you can style them off the shoulder and team with loads of chunky jewellery. The sparkly heart long sleeved tee and a hot pink slinky 'No 9' logo t-shirt also caught my eye. What I also really liked is the low V necklines on some of the styles which can often be far more flattering than a normal round neck.

These are the sort of t-shirts and sweatshirts that you can wear when you want to look fab in an undressed up kind of way - Whitters Port pulls this look off incredibly (she incidentally loves the Wildfox brand too). You can also dress them up with little skirts and killer heels. When washed, the shirts have that vintage and slightly worn-in look which means minimal wash and ironing effort - always a good thing!

The goodie bags filled with American candy (and some healthy Vitamin Water) were also a nice yummy touch! It's love all round.

Wildfox is available in Harvey Nichols, Selfridges, and Queen for a Day and you can also check out the Wildfox Couture website.