Playing Catch Up

So this is the first post that I have written on here in a month - I can't believe how quickly time goes! But, I do have an excuse :) I have recently moved into a new flat and unfortunately couldn't get the internet installed for 2 weeks (gasp!) which set me back somewhat!

Other than moving, here are a few other things I have been up to-:

1) I have just launched my Virtual Assistant business (admin and editorial) which I have aptly named Your Laura.

2) I have also been working on blogs and videos for a cool new website called StyleFrame. You can check out the video I made for them below!



3) I'm incredibly excited to currently be writing for my all time favourite street style website Hypeed which is based in Paris. I wrote a post about Hypeed here last month. Check out our latest Trench Coat feature where we received some amazing contributions!

4) I am also now blogging (yes I know, I'm a blogging whore - apart from on my own blog) for the amazing shopping website Shop Pulse. My first blog on Style Royalty went live today and it was covering the New Look Autumn/Winter 2010/11 preview. You can read that post here.

So that is about it in the land of Miss Laura. I promise to be a little more active on here from now on however as my poor little blog has become somewhat neglected.

Lots of products to review and more fash-based trash to look forward to!

Keeping it Real with Hypeed

I am a huge fan of real fashion (see this post) and a few weeks ago I stumbled across a new website/magazine which explores and defines everything I love about the concept of 'real fashion'.

Based in Paris, Hypeed is an online website and magazine whereby all the features are created and inspired by everyday people, taking snaps of themselves sporting the latest trends and of course, their own unique outfit creations. For example, a current feature is 'The Clutch Bag Trend' and readers can upload their pictures of themselves rocking their clutch bags which not only encourages a community style form of interaction but readers can also use the pictures as inspiration for their own looks.

The online community determines which contributions will be selected for the finished magazine feature (which also includes nice bite-sized editorial sections detailing the specific look or trend and some info on the selected contributions) via a scoring process. All contributions begin with an equal chance of being included in the final feature and Hypeed take into consideration both the quality of the images and the scoring to decide which contribution will be selected as the main cover and also how many contributions to include within the whole feature. This encourages people to take pride in their shots and looks and of course, be creative.

Hypeed never hires in professional models or photographers and relies solely on photo contributions to generate its content. Your points can also turn into rewards which is another little added incentive!

What Hypeed wholly embodies is the concept of real fashion by real people and there isn't a glimpse of a catwalk show in sight. Of course, designer fashion plays an incredibly valuable, vital and prominent role in the fashion industry and is what ultimately inspires and defines high street fashion, but it's also nice to see how the high street and unknown brands can be given some unique exposure.

Great style doesn't have to come with a whopping price tag, ya know!

Be sure to go and check out Hypeed (launched in Public Beta).

Image of Rainbows&Fairydust (whose fab blog you can visit here) courtesy of Hypeed