Thursday, 26 November 2009

Wild for Wildfox!


Yesterday I was invited to the Wildfox Bloggers event and was very excited to preview the Spring 2010 'Young Guns' collection. Wildfox is one of the hot brands of the moment and I love the comfy laid back style of the tees and sweat shirts.

The brand was founded in LA and this particular collection takes inspiration from the 80's in a 'Thelma and Louise' and 'Pretty in Pink' kind of way. When I hear that something is based on 80's fashion, it usually fills me with horror but this collection has just the right level of 80's suggestion with colourful bold, graphic prints that can be teamed with anything from a bodycon skirt to leggings and even trackie bottoms.

My favourite pieces are the horoscope t-shirts (this line is actually already out) which are available in each star sign. These t-shirts are 'one size fits all' and are more baggy on the gals which means that you can style them off the shoulder and team with loads of chunky jewellery. The sparkly heart long sleeved tee and a hot pink slinky 'No 9' logo t-shirt also caught my eye. What I also really liked is the low V necklines on some of the styles which can often be far more flattering than a normal round neck.

These are the sort of t-shirts and sweatshirts that you can wear when you want to look fab in an undressed up kind of way - Whitters Port pulls this look off incredibly (she incidentally loves the Wildfox brand too). You can also dress them up with little skirts and killer heels. When washed, the shirts have that vintage and slightly worn-in look which means minimal wash and ironing effort - always a good thing!

The goodie bags filled with American candy (and some healthy Vitamin Water) were also a nice yummy touch! It's love all round.

Wildfox is available in Harvey Nichols, Selfridges, and Queen for a Day and you can also check out the Wildfox Couture website.

1 comment: said...

Just read this via Wildfox , awesome post so jealous!