Thursday, 22 July 2010

TK Maxx Opens in Central London

Hell, if there’s one thing I love, it’s a bargain. Therefore I often enjoy a good snoop around TK Maxx because let's face it, if there is any shop with a bargain to be had, it's TK Maxx! Last night I was invited with some fellow bloggers to take a peek at the brand new TK Maxx store which has opened today on 120 Charing Cross Road which I imagine will get super busy due to it being the only one in central London - just take a look at this picture to see the queue first thing this morning!

Champagne bubbles were in full flow and we also enjoyed DJs and dancers all kitted out in the latest TK Maxx threads and giving it large on podiums in the main windows for all of Charing Cross Road to see and enjoy. One of the new brands that TK Maxx are launching in conjunction with the store opening is ModBox which is highly trend focused; representing fast paced fashion, and aims to bring out key looks on a month by month basis with themes including Varsity geek chic, upper East side glamour, Military looks and grungy Neo Rocker. Embellished tees, mini kilts and logos were very much a current focal point and although some of these weren’t quite to my taste and would more appeal to the teen market, many of the future ModBox pieces due for launch later in the year are right up my street, including faux fur leopard coats and bomber jackets and Nordic style jumper dresses.

The Gold label is also one that had many of us swooning and includes sought after designer labels such as Stella McCartney, Valentino and even Pucci (with a dress reduced down to £200 from £2000!). The shoe department had some fantastic bargains but I already have my eye on a pair of faux fur ankle boots due for launch soon and are like, totally essential for autumn.

I am also characteristically late on picking up on the satchel trend so looking forward to snapping up one these beauts.

The evening wouldn’t have being complete without catching up with Emily of My Fashion Life, Fi of Save our Shoes and new friends in the gorgeous forms of Amy from Wolf Whistle and Ellie from Pretty Much Penniless.

Thank you to the fabulous TK Maxx team!

If you’d like to see some behind the scenes footage of the ModBox shoot and the various collections, check out this video-:

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